MedSense was recently mentioned in a Wired piece by Margaret Rhodes (A Gadget Designed to Finally Make Doctors Wash Their Hands Enough) and although the article's main focus was on one of our competitors, we're extremely pleased to see hand hygiene compliance monitoring get some much-deserved press coverage.
General Sensing and our competitors have the same goal of saving lives by improving hand hygiene and reducing the spread of HAIs. One difference between our offerings is how each of us approaches behavior change. This competitor aims to exploit a very potent emotion: shame. Their badges display visible warnings in front of their patients when a healthcare worker fails to perform hand hygiene.
We take the opposite approach with MedSense by harnessing the power of positive reinforcement. By adopting mechanisms commonly found in games, MedSense engages healthcare professionals in an incentive system that involves points and medals. Akin to a frequent flier program, users are awarded HQ Points on MedSense HQ, our web-based compliance reporting tool, each time they successfully perform hand hygiene at Moments 1 and 4. Coupled with leader boards that recognize top performers, this fosters a culture of spirited competition between colleagues without resorting to negative emotions.
HQ Points also provide additional motivation through implementation of a redemption plan, at the facility's discretion, where HQ Points are redeemed for gifts or prizes such as a gift certificate or a pair of movie tickets.
One commenter in the Wired article opined, "We need to stop avoiding shame. Shame is good, useful, and motivating." From our perspective, respectful, friendly competition and positive reinforcement can be equally as powerful and galvanising.